Let's start with the BasicsStick to the basics and provide high quality content for your website visitors to read and interact with. When you have a website that help people and have useful information, then they will tend to want to share your website. When your website is linked to and shared on other popular websites, then your site will naturally rank higher in Google. Natural organic website growth is key to getting to the top of Google and ultimately having more website visitors.
Get natural links from other websitesNatural links are the best way to get your website to the top of Google, however this is a lot easier said than done. Ask yourself, why would anyone want to link to your website? Going back to what we first mentioned - High Quality Website Content. It may take time, but the links will come if your website is worth linking to. As the old saying goes, It wonít happen overnight, but it will happen.
Link WeightThe domain authority or the weight of an inbound link to your website has a huge influence on your position in Google. For example, if you were to obtain a link from a spam website, as opposed to a link from a number one ranking website, then obviously the link from the spam website would hurt your website rather than help it. So you need to focus on getting links from high reputable websites. A good way to check if a website is highly reputable is to check the MozRank for that website.
Social NetworkingDo not underestimate the power of social networking and interaction. It can be a very powerful tool to drive traffic to your website and increase your Google ranking. This is why major companies incorporate a Facebook, Twitter and other accounts along with their main website. If you can get a lot of followers on your social networking pages, then you can send website updates with a direct URL to your homepage.
Get additional search ranking boost with HTTPSHypertext Transfer Protocol Secure or HTTPS is basically a more secure way of accessing a website as it helps to protect website visitors from hackers. If you look at the address bar at the top of your webpage, you will see it will have http:// or https:// at the start of the website name. You will probably notice that all ecommerce websites or major banks use the HTTPS protocol because of the transferring of money across the internet. Also most websites that require a login and password will use HTTPS.
Google have come up with the idea of "HTTPS everywhere" in a bid to make the internet safer. To encourage Webmasters to make the move to additional website security, Google have given websites who use the HTTPS protocol a slight ranking boost. This means higher Google search placement for secure websites. In time, Google may plan on giving an even more search rank boost to those websites that use HTTPS, so it is definitely worth migrating your website ASAP.
Final ThoughtsDonít worry too much about keywords and stuffing keywords into your website. Being deceptive is a big no-no and can cause damage to your website rankings. If you think what you are doing is not right or in the grey areas of search engine optimization then we recommend not doing it.